Ethan is CEO of Graphite, an AI-powered growth agency. He is an adjunct professor at IE Business School and teaches SEO and AEO at Reforge. Prior to founding Graphite, he was a research assistant at Microsoft Research Lab Cambridge and UC Santa Barbara with research focused on human-computer interaction and psychology.

Gregory Druck is Chief AI Officer at Graphite, where his team builds AI-powered writing tools and feedback loops to improve the ROI of organic content. Previously, he was Chief Data Scientist at Yummly and a Postdoctoral Scientist at Yahoo! Research. He holds a Ph.D. in Computer Science from the University of Massachusetts Amherst.

Jose L. Paredes is a Senior Data Scientist at Graphite. He holds a Ph.D. and a Master's from the University of Delaware and was a professor at the University of Los Andes for over two decades. He has authored more than 50 research papers, holds 5 U.S. patents, and previously served as Head of Data Science at GoToDigital.